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Built by Automotive Technology Veterans Who Knew the Industry Needed More Than Tools
Auto Agentic is an AI consulting company founded in 2024 that helps automotive dealerships implement connected AI systems. We specialize in transforming fragmented AI tools into unified organizational intelligence—solving the coordination problem the industry had accepted but never fixed.
For decades, dealerships have been sold increasingly sophisticated software, dashboards, and "AI-powered" features—yet coordination remained broken, insight remained fragmented, and transformation never fully arrived.
We didn't see a technology gap. We saw a systems gap.
Our Vision & Partnership Philosophy
Shaping the Next Decade of Automotive Intelligence—Together
Organizations establish connected intelligence foundations and eliminate coordination friction. Early adopters begin separating themselves operationally—making faster decisions with shared, real-time context.
The winners will not be those who tested the most AI tools, but those who built durable playbooks — defining how AI is governed, integrated, trained, and scaled across the organization and its partners.
Leading organizations move beyond the dealership boundary. OEM integration, multi-stakeholder coordination, and network-level intelligence create advantages competitors cannot replicate.
Agentic orchestration becomes the standard for industry leaders. Traditional vendor lock-in erodes as intelligence-driven partnerships replace transactional software models.
Why Partnership Matters in 2026
AI transformation in automotive is not a software deployment. It is organizational evolution under real-world constraints. That's why Auto Agentic operates as a strategic partner, not a vendor.
Systematic Advancement
We use the Automotive Intelligence Pyramid™ to guide deliberate progression—ensuring each stage builds the capability required for the next.
Integration-First Approach
We work with existing investments, unifying intelligence rather than forcing disruptive system replacements.
Continuous Evolution
As AI capabilities advance, we ensure your intelligence architecture evolves with them—without restart or replatforming.
Knowledge Transfer
Your organization builds internal intelligence capability that transcends any single tool, platform, or vendor relationship.
Who We Partner With
We are selective by design—because transformation requires alignment. We partner with organizations that demonstrate:
The Architects Behind Systematic Intelligence
Strategy, Operations, and Architecture—Unified
Most AI companies are built by technologists. Most automotive vendors are built by industry insiders. Auto Agentic was built by people who have scaled businesses, run operations, designed enterprise systems, and lived inside dealerships.
Auto Agentic exists because this team understands business strategy, operational reality, and enterprise intelligence architecture—at the same time. That's why Auto Agentic doesn't sell tools. It builds systems that advance intelligence deliberately.
Barry Hillier
Co-Founder & CEO
Strategy, Brand, and Growth Architecture
Barry brings more than 25 years of experience building, scaling, and exiting businesses across automotive, SaaS, brand platforms, and emerging technology.
Bill Playford
Co-Founder & Chief Growth Officer
Operations, Analytics, and Change
Bill brings over two decades of direct dealership operational experience, working with 1,200+ dealerships across North America and nearly every major automotive OEM.
Michael Carrick
Co-Founder & CTO
Platform Architecture & Governance
Mike brings 25+ years of enterprise technology leadership, architecting secure, mission-critical systems across financial services, regulated industries, and national infrastructure.
Karla Congson
Co-Founder & Chief AI Strategist
Intelligence Design & Evolution
Karla brings 25+ years of enterprise AI, digital transformation, and business strategy experience with a rare ability to bridge advanced AI architecture and executive decision-making.
Enterprise Foundations & North American AI Leadership Combined
Built on Proven Enterprise Infrastructure—Designed for Automotive at Scale
Enterprise-Grade Architecture
Auto Agentic is built on the Agentiiv platform foundation—an enterprise-grade agentic AI infrastructure already trusted by organizations where failure is not an option.
Security & Governance
SOC 2 Type II–certified, zero-trust architecture designed for both automotive and regulated enterprise environments.
AI Research Validation
Completed the Vector Institute FastLane Program—one of the world's most selective AI research accelerators.
North American Leadership
Global Perspective
Auto Agentic operates as a North American automotive intelligence leader, with deep experience across both Canadian and U.S. markets. This cross-border foundation enables intelligence systems that work consistently across borders, brands, and regulatory environments.
Why We Exist
The industry needed a way to understand why AI initiatives stall and how intelligence actually develops. We created the Automotive Intelligence Pyramid™. Organizations now need partners who can turn that understanding into operational reality. That is the role Auto Agentic exists to play.
Begin Where You Are
Every organization already sits somewhere on the Intelligence Pyramid. Progress begins with clarity.
Systematic intelligence is not adopted.
It is architected.
Discover our approach to intelligence architecture, explore investment opportunities, or get in touch to start a conversation.