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Built by automotive technology veterans.
Auto Agentic is an AI consulting and platform company founded in 2024 to solve a coordination problem that cannot be solved by buying more tools. We work with dealer groups, OEMs, and agency partners to build AI workflows that optimize how people, processes, and departments actually operate, and to assemble the Intelligence Foundation underneath them one workflow at a time. Intelligence Foundation: the shared set of connected systems, data, and agents that every workflow you run draws from. Built one workflow at a time.
Proof.
Our Intelligence Foundation has already analyzed over 22.75 million records across 300 dealerships and three years of sales and service data. This is the evidence underneath our claim that the architecture scales. It is also the reason we can commit to measurable outcomes on a 90-day pilot instead of asking a dealer group to bet on a multi-year vision.
Why we exist.
For most of the last decade, automotive organizations have been layering AI features onto existing software: a smarter CRM, a predictive scheduling tool, a marketing personalization engine. Each delivers value in its domain. None of them coordinate with each other.
The problem is structural, not technical. Real improvement requires systems that share context, learn across functions, and act on that learning. We started Auto Agentic to build those systems for the automotive industry, workflow by workflow, with our clients in the room for every decision.
The people behind Auto Agentic.
Strategy, operations, and architecture—unified.
Most AI companies are built by technologists. Most automotive vendors are built by industry insiders. Auto Agentic was built by people who have scaled businesses, run operations, designed enterprise systems, and lived inside dealerships.
Auto Agentic exists because this team understands business strategy, operational reality, and AI infrastructure for enterprise organizations—at the same time. That's why Auto Agentic doesn't sell tools. It builds systems that improve how the business runs, deliberately.
Barry Hillier
CEO
Strategy, Brand, and Growth Architecture
25+ years scaling businesses across automotive, SaaS, and emerging tech. Technology entrepreneur and AI strategist working at the front edge of the move from the digital era into the AI era. Co-founder of eight ventures across automotive systems, applied AI, digital platforms, and consumer brands. Creator and producer of the Auto Intelligence Podcast.
Bill Playford
Chief Growth Officer
Operations, Analytics, and Change
20+ years in dealership operations. Has worked with more than 1,200 dealerships across the United States and Canada. Operator-level understanding of how dealer groups actually run and what slows them down.
Michael Carrick
CTO
Platform Architecture & Governance
25+ years of AI infrastructure for enterprise organizations in financial services and critical infrastructure. Designs and oversees the Intelligence Foundation, the Knowledge Hub, and the agentic orchestration layer.
Karla Congson
Chief AI Strategist
Intelligence Design & Evolution
25+ years in enterprise AI and digital transformation. Leads AI strategy, governance, and the design of how agentic systems integrate into automotive workflows.
Who we partner with.
We work with dealer groups (single rooftop through multi-state enterprise groups), OEMs and their captive finance divisions, and automotive agency partners who serve dealer clients. Each partnership begins with a single workflow on a single rooftop and grows from there.
Dealer groups
Single rooftop through multi-state enterprise groups.
OEMs
Manufacturers and their captive finance divisions.
Automotive agency partners
Agencies that serve dealer clients.
How we work together
Five layers. One operating system.
Auto Agentic is not a vendor that delivers a product and leaves. The engagement is a stack — your team, our team, and a shared Knowledge Hub sitting on top of your systems, governed end to end.
The Knowledge Hub is the load-bearing layer. Every workflow we add over time strengthens it. Competitors cannot buy the resulting coordination — they have to live the same workflow-by-workflow build to get there.
Security and compliance.
Auto Agentic operates on SOC 2 Type II certified infrastructure. GDPR and PIPEDA compliant. Details on data protection, infrastructure security, and governance are on our Security page.